PAMCo Update

3…2…1…Launch!

Welcome to the third issue of the PAMCo newsletter in 2018 and the launch of PAMCo - Audience Measurement for Publishers data.

Following three years of intensive development, PAMCo this week makes available to subscribers published media's new currency, PAMCo - Audience Measurement for Publishers, which uses the very latest passive measurement techniques combined with 35,000 high quality face to face interviews to give a single de-duplicated view of publisher audiences across all platforms. This allows customers to carry out reach and frequency planning across platforms clearly seeing what print, phone, tablet and desktop add to a schedule and helps publishers to better commercialise their audiences.

This data unlocks the huge value in publisher phone and tablet audiences which could not be previously planned under the old NRS system.

Simon Redican CEO of PAMCo, pointed to the continued ubiquity of publisher content with 91% of adults consuming publisher content across all platforms. “What is also really interesting is that despite often incorrect perceptions, reach of publisher content among young audiences is even higher with 93% of 15-34’s consuming publisher content each month. As we interrogate the new data further we are confident users will find many such key insights” he added.

PAMCo will also have cross platform data for at least 90 brands vs NRS’ 28 and will allow users to cross tab their audience data with the UK’s largest advertisers and pure play digital competitors, providing fair comparison of the relative scale of brands across the total market. It will contain a number of other innovations including cross platform readership of 11 newsbrand content sections including Sport, Motors and Business.

PAMCo is funded by UK publishers represented by the News Media Association (NMA) and the Professional Publishers Association (PPA), together with the agency customer body the Institute of Practitioners in Advertising (IPA). PAMCo also has board representation from the Incorporated Society of British Advertisers (ISBA).

All results are embargoed until 08:59am on the 19th April. This means that the data should not be publicly commented on until after 9am on Thursday 19th April when it will be released to the wider market.

Please keep reading for a full update.

Latest Results

This release covers the period January 2017 – December 2017 for print data and November 2017 for comScore data.

Click here to view the Total Market tables »
Click here to view the Magazine tables »
Click here to view the Newsbrand tables »

The full set of results, including detailed breakdowns and spreadsheets, are available Here

Infographics

Please find below links to our latest series of infographics summing up the latest data release. These are very handy for downloading and adding to your presentations and client updates.

Infographics »

To access a wider range of Infographics, click here

Non-comparability of data

Due to the different methodologies, the PAMCo Board have mandated that NRS and PAMCo data should not be compared for commercial or marketing purposes.

For more information, please click here

FAQs

For any questions you may have, please click here to view the PAMCo FAQ’s covering the following topics:

Introduction and Overview
PAMCo: the latest Joint Industry Currency
How it all works
What’s included in the dataset?
The PAMCo Digital Panel
Using PAMCo in the data bureaux
Accessing PAMCo – Audience Measurement for Publishers data

New PAMCo website - Subscribers section

As part of the new PAMCo website, we have completely redesigned the subscribers section. Whilst you will be able to access topline data results on the open access part of our new website from the 19th April, the subscriber section goes live today and this will allow you more detailed analysis including an increased number of demographics to review. If you’d like to access the PAMCo subscribers section on the website, you will need to register for a new log in. Please click here to register.

2018 Data release dates

Training & Education plan

Introduction to PAMCo data

To learn about the brand new PAMCo currency, we will be holding ‘Introduction to PAMCo data’ training sessions for all subscribers. These sessions will be held twice weekly from week commencing 23rd April 2018 at the PAMCo office and are open to all.

If you are unable to attend any of the dates at our offices or if you would like us to present to your whole team at your office, we are happy to arrange this on request from w/c 30th April 2018.

For more information and to book yourself onto a training session please click here.

Bureaux training

To gain an understanding of the full utility of the data, we urge stakeholders to arrange direct bureaux training with Kantar Media, Nielsen IMS or Telmar.

The PAMCo Conference

PAMCo will be hosting a conference on the 22nd May celebrating the new published media currency. Following the launch of PAMCo data, we would like to take the opportunity to explore with subscribers what the new data has to offer and hear from a selection of industry thought leaders on how they are using it. As part of this conference, we will also be hosting separate bureau presentations run by Kantar Media, Nielsen IMS and Telmar who will take their users through the utility of the data within their systems.

Invites have been sent. Please be sure to RSVP as space is limited.

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