PAMCo 2 2018 Data

(April ’17 – March ’18)

Good Morning,

Our latest cross-platform audience readership figures, covering the period April 2017 to March 2018 (incorporating February 2018 comScore data), show that 89% of British adults consume magazines and newsbrands content each month.

Launched in April 2018, PAMCo is the new audience measurement currency for Published Media and offers advertisers, agencies and publishers access to the very latest in transparent audience measurement.

The new data currency, allows users to look at audience delivery across ALL publisher platforms – phone, tablet, desktop and print, and also delivers fresh insights into reader habits, including readers’ levels of engagement and trust.

Please see below our latest video which showcases how the new methodology works and how it can be used.

All results are embargoed until 00:01am on the 25th June. This means that the data should not be publicly commented on until after the embargo has been lifted and data released to the wider market.

Latest Results

This release covers the period April 2017 – March 2018 for print data and February 2018 for comScore data.

Click here to view the Total Market tables »
Click here to view the Magazine tables »
Click here to view the Newsbrand tables »

The full set of results, including detailed breakdowns and spreadsheets, are available Here

Infographics

Please find below links to our latest series of infographics summing up the latest data release. These are very handy for downloading and adding to your presentations and client updates.

Infographics »

To access a wider range of Infographics, click here

Non-comparability of data

Due to the different methodologies, the PAMCo Board have mandated that PAMCo data should not be compared with previous NRS data for commercial or marketing purposes.

New PAMCo video

The new PAMCo video is now available on our website! For your convenience, we have made it available in 4 different cuts:

PAMCo video (full)
Pt.1 - About us & PAMCo data
Pt.2 - PAMCo methodology
Pt.3 - How to use & access PAMCo

Please click here to watch and download

FAQs

For any questions you may have, please click here to view the PAMCo FAQ’s covering the following topics:

Introduction and Overview
PAMCo: the latest Joint Industry Currency
How it all works
What’s included in the dataset?
The PAMCo Digital Panel
Using PAMCo in the data bureaux
Accessing PAMCo – Audience Measurement for Publishers data

New PAMCo website - Subscribers section

As part of the new PAMCo website, we have completely redesigned the subscribers section. Whilst you will be able to access topline data results on the open access part of our new website, the subscriber section will allow you more detailed analysis including an increased number of demographics to review. If you’d like to access the PAMCo subscribers section on the website, you will need to register for a new log in. Please click here to register.

Training & Education plan

Introduction to PAMCo data

To learn about the brand new PAMCo currency, we will be holding ‘Introduction to PAMCo data’ training sessions for all subscribers at the PAMCo office which are open to all.

If you are unable to attend any of the dates at our offices or if you would like us to present to your whole team at your office, we are happy to arrange this on request.

For more information and to book yourself onto a training session please click here.

Bureaux training

To gain an understanding of the full utility of the data, we urge stakeholders to arrange direct bureaux training with Kantar Media, Nielsen IMS or Telmar.

2018 Data release dates

PAMCo rules for measurement & publication

For full guidelines on what brands we can measure and what audience estimates we can publish please click here

Connect with us!

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