PAMCo Update

Countdown to Launch!

Welcome to the first issue of the PAMCo newsletter in 2018. With each issue, we aim to keep you informed about PAMCo and any related news.

We are pleased to announce that the PAMCo Board have approved the launch of PAMCo data. The data will be available to all subscribers via the bureaux on the 9th April, and will be embargoed until 8:59am on the 19th April. In just less than a month, for the first time users will be able to plan de-duplicated reach and frequency campaigns across all platforms unlocking significant untapped audiences. Please keep reading for a full update.

PAMCo – Audience Measurement for Publishers

Following a decision by the PAMCo Board, due to confusion with Google AMP, the name “AMP” is no longer effective when referring to the published media currency. In line with the other JICs, “PAMCo – Audience Measurement for Publishers” (PAMCo for short) is how we will be referring to the data going forward. We hope you agree that this is a much needed simplification in what has been quite a complex process!

2018 Data release dates

New PAMCo Website Subscribers Section

As part of the new PAMCo website going live on the 9th April, we have also completely redesigned the subscribers section. Whilst you will be able to access topline data results on the open access part of our new website, the subscriber section will allow you more detailed analysis including an increased number of demographics to review. If you’d like to access the PAMCo subscribers section on the website once it has launched, you will need to register for a new log in.
Please contact Roke Alvarez Masso (roke@pamco.co.uk) who will arrange for this.

Training & Education plan

Introduction to PAMCo data

To learn about the brand new PAMCo currency, we will be holding ‘Introduction to PAMCo data’ training sessions for all subscribers. These sessions will be held twice weekly from week commencing 23rd April 2018 at the PAMCo office and are open to all.

If you are unable to attend any of the dates listed above at our offices or if you would like us to present to your whole team at your office, we are happy to arrange this on request from w/c 30th April 2018.

For more information and to book yourself onto a training session please contact Rosie Grundy on rosie@pamco.co.uk

Bureaux training

To gain an understanding of the full utility of the data, we urge stakeholders to arrange direct bureaux training with Kantar Media, Nielsen IMS or Telmar.

The PAMCo Conference

PAMCo will be hosting a conference on the 22nd May celebrating the new published media currency. Following the launch of PAMCo data, we would like to take the opportunity to explore with subscribers what the new data has to offer and hear from a selection of industry thought leaders on how they are using it. As part of this conference, we will also be hosting separate bureau presentations run by Kantar Media, Nielsen IMS and Telmar who will take their users through the utility of the data within their systems.

Invites will be sent out shortly.

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Coming soon

Look out for the next newsletter where we will be sharing
• FAQs
• PAMCo data rules for measurement & publication
• Details on the bureaux changes