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PAMCo 1 2019 Data

(Jan ’18 – Dec ’18)

Good Morning,

Today we release the latest cross-platform audience readership figures, showing that 93% of British adults consume magazine and newsbrand content across a month. The data covers the period January 2018 to December 2018 (incorporating November 2018 Comscore data).

Now PAMCo is entering its second year, for the first time the industry will be able to compare year on year readership data across ALL publisher platforms – phone, tablet, desktop and print (PAMCo 1 2019 vs PAMCo 1 2018).

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Simon Redican, Chief Executive of PAMCo said: “We are delighted to release our 5th PAMCo dataset which firmly establishes PAMCo as the industry audience currency for published media. A further exciting development is the incorporation of PAMCo phone & tablet data into the TouchPoints planning system. For the first time, TouchPoints will be able demonstrate the total reach of published media across all available platforms. This will include the significant extra reach being measured across phone & tablet for newsbrand & magazine media and will impact on strategic planning decisions.”


All results are embargoed until 00:01 on the 20th March. This means that the data should not be publicly commented on until after the embargo has been lifted and data released to the wider market.

Latest Results

This release covers the period January 2018 – December 2018 for print data and November 2018 for Comscore data.

Click here to view the Total Market tables »
Click here to view the Magazine tables »
Click here to view the Newsbrand tables »

The full set of results, including detailed breakdowns and spreadsheets, are available here

Due to the different methodologies, the PAMCo Board have mandated that PAMCo data should not be compared with previous NRS data for commercial or marketing purposes.

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Infographics

Please find below links to our latest series of infographics summing up the latest data release. These are very handy for downloading and adding to your presentations and client updates.

Infographics »

To access a wider range of Infographics, click here

PAMCo website - Subscriber section

As this is the first release where users can compare year on year data, we have developed a new “trend analysis” section within our subscriber section which will allow you to trend data over time.

To try out this new tool in the subscriber section, please click here to access.

Change in minimum sample size for publication of print estimates

Following a review by the Technical Group, from this data release PAMCo has introduced changes to the minimum sample size required for publication of print readership estimates.

An unweighted AIR sample of 100 over a 12-month period is now required for publication of print estimates on a 12-month base. If this minimum of 100 unweighted sample is not reached after 12 months, estimates can still be released if the title achieves 100 unweighted sample after 24 months. In this case, the title will be subject to the 24-month base procedure.

PAMCo 2 2019 Data release


release dates

For more information on the following topics, please click the links

PAMCo video >>
PAMCo FAQs >>
PAMCo rules for measurement & publication >>

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