PAMCo 2 2019 Data
(Apr ’18 – Mar ’19)
Good Morning,
Today we release the latest cross-platform audience readership figures, showing that 93% of British adults consume magazine and newsbrand content across a month. The data covers the period April 2018 to March 2019 (incorporating March 2019 Comscore data).
Historically, the published media currency has been used in implementational planning tools to ensure efficient published media campaign construction and to inform investment decisions within the published media sector. However, industry currencies are increasingly used for strategic planning purposes allocating money between media sectors and we are really excited that PAMCo data can now be used in this way.
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Simon Redican, Chief Executive of PAMCo said “We are delighted to release our 6th PAMCo dataset which firmly establishes PAMCo as the industry audience currency for published media. In addition to the incorporation of PAMCo phone & tablet data in the TouchPoints planning system, which shows that there is a significant increase in the amount of published media inventory in the market, I am delighted to let you know that PAMCo data is also now available for use in customer proprietary tools for strategic planning purposes.
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If you would like further information on how PAMCo data can be incorporated into your own proprietary tools please contact any one of the PAMCo team.
All results are embargoed until 00:01 on the 19th June. This means that the data should not be publicly commented on until after the embargo has been lifted and data released to the wider market.
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