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PAMCo 2 2019 Data

(Apr ’18 – Mar ’19)

Good Morning,

Today we release the latest cross-platform audience readership figures, showing that 93% of British adults consume magazine and newsbrand content across a month. The data covers the period April 2018 to March 2019 (incorporating March 2019 Comscore data).

Historically, the published media currency has been used in implementational planning tools to ensure efficient published media campaign construction and to inform investment decisions within the published media sector. However, industry currencies are increasingly used for strategic planning purposes allocating money between media sectors and we are really excited that PAMCo data can now be used in this way.


Simon Redican, Chief Executive of PAMCo said “We are delighted to release our 6th PAMCo dataset which firmly establishes PAMCo as the industry audience currency for published media. In addition to the incorporation of PAMCo phone & tablet data in the TouchPoints planning system, which shows that there is a significant increase in the amount of published media inventory in the market, I am delighted to let you know that PAMCo data is also now available for use in customer proprietary tools for strategic planning purposes.

If you would like further information on how PAMCo data can be incorporated into your own proprietary tools please contact any one of the PAMCo team.

All results are embargoed until 00:01 on the 19th June. This means that the data should not be publicly commented on until after the embargo has been lifted and data released to the wider market.

Latest Results

This release covers the period April 2018 to March 2019 for print data and March 2019 for Comscore data.

Click here to view the Total Market tables »
Click here to view the Magazine tables »
Click here to view the Newsbrand tables »

The full set of results, including detailed breakdowns and spreadsheets, are available here

Due to the different methodologies, the PAMCo Board have mandated that PAMCo data should not be compared with previous NRS data for commercial or marketing purposes.



Please find below links to our latest series of infographics summing up the latest data release. These are very handy for downloading and adding to your presentations and client updates.

Infographics »

To access a wider range of Infographics, click here

PAMCo website - Subscriber section

You can now compare year on year data in the new “trend analysis” section of our subscriber section which will allow you to trend data over time.

To try out this new tool in the subscriber section, please click here to access.

PAMCo wins Gold at the Connies 2019!

Mediatel was delighted to announce the winners of this year’s Connies – the annual awards celebrating new advertising, tech and commercial opportunities in the connected market. Click here to read more from Mediatel.


PAMCo Publication Rules updated

Following discussion at the PAMCo Technical Group meeting, it was agreed to amend the rule relating to the publication of digital entities that fall outside the +/- 5% tolerance with the Comscore currency targets. Historically, if a brand fell outside of this tolerance we used to suppress estimates, however, from this data release onwards we are consulting the publisher as to whether they wish the digital estimate to be published or suppressed. We have therefore updated our Publication Rules accordingly - please click here to view the full rules.

In order to help manage publisher expectations, the PAMCo Board has also agreed that PAMCo should inform publishers, in advance of a data release, if one of their digital entities will not be published. This communication is specific only to any digital entity that had estimates published in the previous release but doesn’t qualify for publication in the following release due to it not meeting Comscore minimum sample requirements.

For more information on the following topics, please click the links

PAMCo Video >>
PAMCo Measurement Criteria >>
PAMCo Rules for Publication >>

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