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PAMCo 3 2018 Data
(July ’17 – June ’18)

Good Morning,

Our latest cross-platform audience readership figures, covering the period July 2017 to June 2018 (incorporating May 2018 comScore data), show that 90% of British adults consume magazines and newsbrands content each month.

Each new release of PAMCo data brings fresh insights to the market and in this release we are publishing new digital engagement metrics.

Simon Redican, Chief Executive of PAMCo said: “Whilst our latest release shows publishers continue to offer levels of reach comparable to the digital pure plays, our new engagement metrics data demonstrates the high levels of trust people have for magazine and newsbrand content and how highly they value & recognise that professionally provided content is unique and valuable”.

All results are embargoed until 00:01am on the 17th September. This means that the data should not be publicly commented on until after the embargo has been lifted and data released to the wider market.

Latest Results

This release covers the period July 2017 – June 2018 for print data and May 2018 for comScore data.

Click here to view the Total Market tables »
Click here to view the Magazine tables »
Click here to view the Newsbrand tables »

The full set of results, including detailed breakdowns and spreadsheets, are available Here



Please find below links to our latest series of infographics summing up the latest data release. These are very handy for downloading and adding to your presentations and client updates.

Infographics »

To access a wider range of Infographics, click here

Digital Attitude Statements

From this data release, we are publishing digital attitude statements data. These are data based on the digital sites people claim to visit often in the interview, rather than the comScore audience estimates integrated within PAMCo which will include a much broader audience of occasional and infrequent visitors.

For the purpose of analysis these figures should not be overlaid on any other digital data within the PAMCo dataset. Therefore, the PAMCo Technical Group have concluded that this data should be published in static form only and will not be available in the planning bureaux. Please click this link to view these tables or visit the subscribers section to access.

The print engagement data will be available as usual within the planning bureaux.

Non-comparability of data

Due to the different methodologies, the PAMCo Board have mandated that PAMCo data should not be compared with previous NRS data for commercial or marketing purposes.


New PAMCo video

The new PAMCo video is now available on our website! For your convenience, we have made it available in 4 different cuts:

  • PAMCo video (full)
  • Pt.1 - About us & PAMCo data
  • Pt.2 - PAMCo methodology
  • Pt.3 - How to use & access PAMCo
Please click here to watch and download

New PAMCo website - Subscribers section

As part of the new PAMCo website, we have completely redesigned the subscribers section. Whilst you will be able to access topline data results on the open access part of our new website, the subscriber section will allow you more detailed analysis including an increased number of demographics to review. If you’d like to access the PAMCo subscribers section on the website, you will need to register for a new log in. Please click here to register.

For more information on the following topics, please click the links

PAMCo Training >>
PAMCo FAQ’s >>
2018 Future Data release dates >>
PAMCo rules for measurement & publication >>

Connect with us!

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